Iceland isn't the first place that comes to mind when you think about rye whisky, and that's exactly what makes Floki Eth Icelandic Rye Whisky so interesting. Produced in Iceland — a country with no established whisky tradition to speak of — this is a spirit that has to earn its place on merit alone. There's no centuries-old distillery lore to lean on here, no romantic Highland glen or Kentucky limestone water story. What you get instead is a genuine curiosity: a 43% ABV rye whisky from one of the most geologically dramatic landscapes on earth.
Rye as a grain brings a particular character to whisky. It's spicier, drier, and often more assertive than corn or barley-dominant spirits. American rye whiskey requires at least 51% rye in the mashbill by law, but Icelandic producers aren't bound by those same regulations. What we do know is this is marketed squarely as a rye whisky, so expect that grain to be doing the heavy lifting in the flavour profile. At 43% ABV, it sits just above the minimum bottling strength for Scotch and Irish whiskey, which suggests the distillers wanted this accessible rather than cask-strength confrontational.
Tasting Notes
I don't have a detailed breakdown of nose, palate, and finish to share on this one, so I'll hold off on inventing tasting notes that might not match your experience. What I can tell you is that rye-forward whiskies at this strength tend to deliver a peppery, slightly herbal quality with a drier mouthfeel than you'd find in a bourbon. The NAS (no age statement) designation means the distillers are blending for a flavour profile rather than chasing a number on the label — which, honestly, is often the smarter approach for younger whisky-producing nations still building up their aged stock.
The Verdict
At £64.95, Floki Eth sits in a competitive bracket. You could pick up a well-aged American rye for similar money, so you're paying a premium for the Icelandic provenance and the novelty factor. But that's not necessarily a bad thing. Part of what makes whisky enjoyable is discovery, and this bottle delivers that in spades. It's a conversation starter, a genuine point of difference in a rye category that can feel dominated by the same handful of Kentucky and Indiana producers.
I'm giving this a 7.5 out of 10. It's a solid, well-made rye whisky that does something genuinely different. The price asks you to take a small leap of faith, but if you're the kind of drinker who's bored of reaching for the same bottles, Floki Eth rewards your curiosity. It's not trying to out-muscle Rittenhouse or Wild Turkey Rare Breed — it's carving out its own lane entirely, and I respect that.
Best Served
This is a rye whisky that I'd put straight into a Manhattan. The classic combination of rye, sweet vermouth, and Angostura bitters is built to showcase exactly the kind of dry, spicy character that a grain-forward rye like this should bring. Use a 2:1 ratio — two parts Floki Eth to one part sweet vermouth — with two dashes of bitters, stirred over ice and strained into a coupe. The vermouth will round out any youthful edges while letting the rye's personality come through. If cocktails aren't your thing, try it neat with a few drops of water to open it up. Give it five minutes in the glass before you judge it.