Jack Daniel's Sinatra Select honours Frank Sinatra's well-documented devotion to the Lynchburg whiskey. The innovation is in the barrel: 'Sinatra barrels' have deep grooves carved into the interior staves before toasting and charring, dramatically increasing the surface area of wood contact with the spirit. The result is a whiskey that extracts more flavour, colour and character from the oak than standard barrels can deliver.
The grooved staves are the key to Sinatra Select's character. They create pockets of intensely charred wood that the whiskey penetrates during maturation, extracting a richer, darker, more complex flavour than the standard Jack Daniel's barrel programme produces. The Lincoln County Process charcoal mellowing remains — this is still Tennessee whiskey — but the additional oak influence gives the whiskey a gravitas and depth that the standard range cannot match.
Sinatra Select is the most luxurious expression in the Jack Daniel's range, and for drinkers who have dismissed the brand as too smooth or too simple, it represents a genuine revelation. The additional oak influence transforms the familiar Jack Daniel's character into something considerably more complex and rewarding. At its premium price, it competes with serious bourbon and Tennessee whiskey, and it holds its own. Old Blue Eyes would have approved.
