Red Bush was launched in 2015 as Bushmills' answer to a specific question: what does a Bushmills blend look like when every single cask involved is a first-fill ex-bourbon barrel? No sherry, no port, no European oak — just American white oak that has already held Kentucky bourbon for four years or more. The result is a deliberately sweeter, more vanilla-driven expression of the house style, designed partly with the American market and partly with the cocktail shaker in mind.
On the nose it's immediate and friendly: vanilla, caramel, a little coconut, a whiff of banana bread. The palate follows that same sweet, sunny line — honey, yellow fruit, soft oak and a gentle cereal sweetness from the grain component. It's light, uncomplicated and easy to like, with the silky texture that triple distillation always brings to the Bushmills range.
Is it as serious as Black Bush? No, and it isn't trying to be. Red Bush is built for highballs and ginger ales, for Irish Mules and whiskey sours, for the shelves of bars that want a cocktail-friendly Irish blend that still has the distillery's name on the label. As a sipper it's pleasant rather than profound; as a mixer it punches above its weight and holds its character even under a generous slug of ginger beer.
For around £22 it's a competent, well-pitched workhorse — not the bottle to buy if you want to explore what Old Bushmills can do at its best, but a solid choice for a party cabinet or a well-stocked home bar.