Pernod Ricard UK has launched a larger 330ml can of its Jameson Ginger Ale & Lime RTD, replacing the 250ml format to tap into the growing UK RTD market.
What We Know
The release, enters an increasingly competitive market segment.
Industry Context
This launch comes at a time of significant activity across the whiskey sector, with producers increasingly exploring innovative cask programmes, limited editions, and premium expressions to differentiate their portfolios. The move reflects broader trends in the market toward transparency, provenance, and craftsmanship — values that resonate with an increasingly knowledgeable consumer base.
We will update this coverage as more details emerge regarding distribution and availability.
