Michter's announces limited 2025 release of its coveted 20 Year Old Bourbon (57.1% ABV). The $1,200 Kentucky straight bourbon showcases masterful aging.
What We Know
The release, which carries 20 Year of age at 57.1% ABV ABV, enters an increasingly competitive market segment. At a suggested retail price of $1,200, it positions itself alongside established players in the category.
Industry Context
This launch comes at a time of significant activity across the whiskey sector, with producers increasingly exploring innovative cask programmes, limited editions, and premium expressions to differentiate their portfolios. The move reflects broader trends in the market toward transparency, provenance, and craftsmanship — values that resonate with an increasingly knowledgeable consumer base.
We will update this coverage as more details emerge regarding distribution and availability.
