Knob Creek launches Single Barrel Select Cask Strength programme, offering retailers exclusive uncut, unfiltered bourbon and rye selections at 110-130 proof (bourbon) and 100-120 proof (rye).
The Details
The development adds to what has been an active period across the whiskey industry, with producers and brands making strategic moves to capture consumer attention in an increasingly sophisticated market.
What to Watch
As always, the true measure of any announcement lies in the execution. We will be keeping a close eye on how this develops and will report further as the story unfolds. For now, it represents a noteworthy addition to the conversation around quality whiskey.
