Jura announces new 12-year-old single malt to replace 10-year expression, featuring enhanced flavors and simplified packaging design starting October 2025.
What We Know
The release, which carries 12-year of age, enters an increasingly competitive market segment.
Industry Context
This launch comes at a time of significant activity across the whiskey sector, with producers increasingly exploring innovative cask programmes, limited editions, and premium expressions to differentiate their portfolios. The move reflects broader trends in the market toward transparency, provenance, and craftsmanship — values that resonate with an increasingly knowledgeable consumer base.
We will update this coverage as more details emerge regarding distribution and availability.
