Drinks by the Dram has released The Very Old & Rare Whisky Collection, a £9,995 advent calendar featuring 24 drams of scarce whisky from Port Ellen, Karuizawa, and more.
What We Know
The release, enters an increasingly competitive market segment.
Industry Context
This launch comes at a time of significant activity across the whiskey sector, with producers increasingly exploring innovative cask programmes, limited editions, and premium expressions to differentiate their portfolios. The move reflects broader trends in the market toward transparency, provenance, and craftsmanship — values that resonate with an increasingly knowledgeable consumer base.
We will update this coverage as more details emerge regarding distribution and availability.
